I’m the founder of Ignite Consulting, a go-to-market strategy and revenue operations consulting firm that engages with clients in a fractional, project-based or advisory capacity. After 20+ years leading GTM strategy, operations and analytics for high-growth tech and healthcare companies in the US and Africa, I realized the following truth:

All growing startups experience the same problems.

Invest in a unified GTM foundation to survive & thrive.

Ignite Consulting is founded on the belief that the keys to scalable growth should be accessible to more than just large companies.

I helped build the go-to-market foundation at Tubular Labs (acquired), Airship (Series F), Heap (Series D), Maven Clinic (Series E), Medallia (IPO), and Gilead Sciences (Fortune 500); taking companies from $25M to $100M to $350M to > $5B in revenue.

As a buyer in 500+ deals, I developed a deep understanding of customer value, what it takes to align buying teams, and how to deliver value at scale by integrating technology into daily workflows. When it comes to teams, I’m a heart-forward leader who builds cohesion, accountability, and high-impact.

Ignite is rooted in strong go-to-market understanding, rich knowledge of the customer journey and a commitment to developing the next generation of leaders. Together with our clients, we partner to design, embed, and up-level the teams, systems, and processes required to “ignite” growth and fuel an efficient go-to-market engine.

Want to learn more? Email me at anne.pao@igniteconsulting.co or book time!